Salesforce.com (CRM) has achieved an unqualified success in becoming the leading provider of Software-as-a-Service (SaaS) solutions for Sales Force Automation. The company is now attempting to broaden its strategy by aiming at the market for SaaS application development tools and services, essentially marketing an integrated suite of development tools and hosting services. CRM has recently hosted a widely successful user event - Dreamforce 2009 which played to capacity crowds listening to company presentations delivered by management with a visibly renewed sense of confidence. While the market potential is enormous, the company strategy for translating this opportunity into shareholder value is still a work-in-progress.
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