Opinion: goTransverse has notched several high profile competitive wins including GE, eBay (Classified Marketplace Europe) and others. Increased management score (up to 70 from 68) reflects new hires and a more experienced and cohesive team. Product has received an upgrade in the Fall of 2016 (Product up to 65 from 64). Partner ecosystem is beginning to generate high value leads. Brand visibility and deal participation are improving (Marketing: 53 to 55). Finance rating is 49, - largely influenced by the still modest revenue pool. Sales execution is improving (Channel score up to 40), but size of the channel is still a constraint. Customer feedback has been consistently positive so far.
Action: Companies seeking sophisticated monetization and financial management functionality beyond simple subscriptions should shortlist goTransverse.
About the Company: GoTransverse cloud-based billing solution aims at organizations with a wide array of billing scenarios - from B2C subscriptions to complex B2B usage scenarios involving a mix of digital and physical goods. The TRACT product can be configured as either purely a rating/billing platform or as a full A/R sub ledger system. Senior management hails from the traditional on-premise, high volume, complex telecom billing companies, and brings domain expertise in billing, revenue recognition, and enterprise-scale processes and systems. The company has raised approx. $50 million to date and employs 75 people in Austin, Tx.
Competitors: Aria Systems, Zuora, Monexa (Netsuite), Oracle BRM, SAP Hybris Billing, Ensim, Billing Platform, Metratech (Ericsson)
About MGI 360 Ratings
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The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
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- MANAGEMENT: How competent and experienced is the management team
- CHANNELS: Does the company have a sales capability and channels needed to bring products to market
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- FINANCE: Is the company growing and profitable.
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