We estimate the size of the Trusted Cloud services market at slightly over $2 Billion in 2016 up from less than $500 Million in 2012. We see it as a specialized, high-growth opportunity significantly shaped by demand for cloud computing services from US federal, state and local government.
In a cloud computing context, Information Security is consistently one of the top concerns of business and IT executives. Despite vendor assurances of tight security controls within the cloud and statistically a relatively low rate of security incidents, most potential and actual cloud services buyers see the cloud as essentially a black box and its security as something they are asked to take on faith. Cloud suppliers like Amazon Web Services, Rackspace, Salesforce.com and others point out the miniscule current number of service disruptions due to security issues and the large ongoing investment into increased security controls. Many cloud suppliers have gone to great lengths to hire top security talent and obtain security certifications from government and industry bodies. Still, there continues to be a lingering fear and doubt about how secure the digital assets placed into the cloud are. Is security holding back the rate of cloud adoption? Would the adoption accelerate dramatically if the cloud was perceived to be more secure? What do vendors have to do to make users feel that the cloud can be trusted? Would customers be willing to pay extra for an additional layer of security and does that translate into a business opportunity? In this research report we assess the probability for at a potential new market that we term as Certified Trusted Cloud or CTC, address its evolution scenarios and estimate its market size. The report is focused on the US, non-consumer sector.
