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MGI 360 Ratings - Zuora RevPro in Automated Revenue Management

MGI 360 LogoSUMMARY: Updating the MGI 360 Rating of Zuora RevPro in the Automated Revenue Management (ARM) market with a score of 60 and a POSITIVE outlook. 

OPINION: Once the clear leader in the ARM market, Zuora remains a strong player, albeit with more competitors nipping at its heels. In Automated Revenue Management (ARM), Zuora marketing, product, and domain expertise stand out. Revpro offers the most feature rich product and has proven its ability to take a large ARM operation live. Professional services are key to RevPro implementation success. Since acquiring RevPro, Zuora has been transitioning customers to a multi-tenant cloud version of the product while at the same time supporting existing on-premise installations. The company is evolving RevPro towards a more robust integration with the rest of its product line. RevPro could be evaluated as either a standalone offering or in conjunction with other Zuora monetization tools.
USE CASE: Growing mid-market to large enterprises seeking revenue scheduling and automation functionality from a stand-alone ARM supplier.
COMPANY DESCRIPTION: Zuora [NYSE: ZUO], acquired Leeyo in May, 2017 and invested in the product, marketing, and sales of the RevPro solution. Zuora has two primary products groups – subscription billing and revenue recognition. Zuora sells in nearly a dozen countries in North America, Europe, Japan, and Asia.
COMPETITORS: Aptitude, NetSuite/Oracle, SAP, Softrax, Workday
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
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  • FINANCE: Is the company growing and profitable
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MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
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