OPINION: Once the clear leader in the Automated Revenue Management (ARM) market, Zuora remains a strong player—albeit with more competitors nipping at its heels. In ARM, Zuora’s marketing, product, and domain expertise continue to stand out with RevPro offering the most feature-rich product and a proven ability to take a large ARM operation live. Professional services are key to RevPro’s implementation success. Since acquiring RevPro, Zuora has been transitioning customers to a multi-tenant cloud version of the product while simultaneously supporting existing on-premise installations. The company is evolving RevPro towards a more robust integration with the rest of its product line. RevPro could be evaluated either as a standalone offering or in conjunction with other Zuora monetization tools.
USE CASE: Growing mid-market to large enterprises seeking revenue scheduling and automation functionality from a stand-alone ARM supplier.
COMPETITORS: Aptitude, Oracle-Netsuite, SAP, Softrax, Workday
