What's the revenue impact of AI on a SaaS company?

See the breakdown in this interactive model.

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Research Note: Is the SaaS Business Model Dead?

Does the advancement of Gen AI threaten the seat-based SaaS business model?

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Podcast: Pricing in Motion: Dr. Michael Wu on AI, Data, and Demand

Dr. Michael Wu (Chief AI Strategist @ PROS) joins Andrew Dailey to explore AI-powered dynamic pricing and revenue optimization.

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So many options So easy to make the wrong choice

Read the CPQ Top 35 Buyer’s Guide for MGI’s insights, vendor ratings, and where this fragmented market is heading next.

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Unbiased Research Unrivaled Insight

The go-to research and advisory resource for monetization leaders.

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MGI Research

is an independent research and strategic advisory firm focused on the needs of technology buyers, vendors, and institutional investors.

MGI is defined by its distinctly quantitative, forthright, and focused approach to answering questions that actually impact the bottom line. We provide unique value to our clients through various means including:

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Subscription-Based Research

A valuable resource for:

  • making informed business and tech adoption decisions
  • becoming best in class at quote-to-cash
  • keeping up with and adopting best practices
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Vendor Ratings

Impactful guides for:

  • separating market hype from product reality
  • accelerating lengthy eval cycles and avoiding costly mistakes
  • understanding supplier strengths and weaknesses
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Market Forecasts

The industry’s preferred choice for:

  • benchmarking investments relative to market growth
  • interactive market forecasts by industry, company size, country, & growth rate
  • realistic market estimates for investors, boards, and sales ops
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Advisory Engagements

A trusted partner in:

  • fundraising, IPO, M&A, prep and due diligence
  • pricing strategy and business plan optimization
  • analyzing key go/no-go decisions

Stay on the leading edge of monetization.

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Buyers

Looking for ways to eliminate customer friction and break from the pack?

MGI analysts have decades of experience providing independent advice and identifying new strategies to drive growth.

Looking to efficiently find suppliers that fit your needs without cutting corners?

MGI’s impartial, in-depth methodology will help you reduce risk and zero in on your best fit.

Looking to eliminate revenue leakage and optimize your quote to cash process?

MGI analysts are first-rate partners in sales cycle improvements, which can increase revenues by 2-4%.

Searching for sustainable differentiation within your TAM?

MGI’s unmatched industry research will provide prescient market data and unique insights.

Want to understand the hidden levers of durable valuation improvement?

MGI Forecasts have been used to raise billions and to sharpen ABM strategies.

Need to size up a market with more than just a huge number and pivot table?

MGI’s account-based forecasting tool allows you to tap into company-level spend.

Vendors

Investors

Looking to separate hype from durable trends in the market?

Access an unbiased sounding board that can validate assumptions and test hypotheses.

Searching for tomorrow’s winners and outliers?

Get a 360 view of which products and teams will outperform.

Need to save time and mitigate risk in the opportunity sourcing process?

MGI will help you connect with quality investable opportunities.

Delivering Strategic and Operational Insights on Monetization and the Modern Finance Office

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