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MGI 360 Ratings - Softrax in Automated Revenue Management

MGI 360 LogoSUMMARY: We initiate coverage of Softrax in the Automated Revenue Management (ARM) market with an MGI 360 Rating of 49 and NEUTRAL outlook.  

OPINION: After a period of renewal, Softrax is back in the ARM market with a growing confidence, high profitability and a comfortable growth trajectory. Softrax is among the few providers of a multi-tenant ARM solution. Softrax’s above average product features/functions, combined with its deep domain expertise and dedicated team, separate the company from other ARM-only suppliers. While the company’s underlying technology and ability to bring the product to market lag certain competitors, Softrax should be considered a fair barometer of ARM capability and included in enterprise evaluations. Each module/product area should be considered independently, as the overall offering is not tightly integrated.
USE CASE: Mid-market to large enterprises seeking revenue scheduling and automation functionality from a stand-alone ARM supplier.
COMPANY DESCRIPTION: One of the oldest pure-play revenue automation vendors, Softrax has a small, capable, and experienced team with a singular focus on ARM. Company is an independent business unit part of a larger portfolio of software applications within AFS Technologies – a company majority owned by Symphony Technology Group with participation from TPG Capital.
COMPETITORS: Aptitude, Oracle, SaaSOptics, SAP, Zuora
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable
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