MGI Research

Wednesday, Aug 12th

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MGI 360 Ratings - PayPro Global in Commerce and Payment Platforms

MGI 360 LogoSUMMARY: We are initiating the MGI 360 Rating of PayPro Global in the Commerce and Payment Platforms (CPP) market at 49 with a Neutral outlook.

 

OPINION: PayPro Global provides an integrated eCommerce platform for small and medium size publishers of software and digital goods and services looking to monetize offerings on a global  scale.  

The  company all-in-one monetization-as-a-service Merchant-of-Record (MoR) solution includes components for payment processing, invoicing, subscription management, payment processing, taxation and  compliance management. A seasoned CEO with a 15 year track record in the MoR space has recently joined the firm. We estimate net revenues of about $8M and topline growth of 25%. PayPro Global focuses on Software, SaaS & Digital goods both transactional and recurring using its own subscription management tools.  New management has upgraded marketing, refocused on partnerships and rolled out an ambitious growth roadmap. Rating detail and peer benchmarks are contained in the file attached below.

USE CASE: Software/SaaS and digital goods and services suppliers with revenues from $5Million to $100 Million aiming to scale-out globally.

COMPANY DESCRIPTION: PayPro Global provides a Merchant of Record (MoR) platform aimed at small and medium software/SaaS and digital goods and services firms starting primarily in Central and Eastern Europe and now aiming to expand globally. PayPro solution emphasizes a full lifecycle software subscription management solution with a full set of tools for marketing, billing, conversion, order and lead management among others. We estimate PayPro Global headcount at just over 50, with most based in Eastern Europe (Ukraine & Romania) and others in UK, Israel, Canada and the United States.

COMPETITORS: 2Checkout, BlueSnap, cleverbridge, Digital River, Nexway, Stripe and best of breed Agile Monetization tool suppliers.

ABOUT MGI 360 RATINGS

MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities.

The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:

  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable

Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.

ABOUT MGI RESEARCH

MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).

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