MGI Research

Monday, Jun 01st

Last update02:48:16 AM GMT

MGI 360 Ratings - Oracle Revenue Management Cloud in Automated Revenue Management

MGI 360 LogoSUMMARY: We initiate coverage of Oracle Revenue Management Cloud in the Automated Revenue Management market with an MGI 360 Rating of 47 and a NEUTRAL outlook.
OPINION:As one of the largest providers of financials and ERP software for mid to very large enterprises, Oracle has been selling ARM functionality in various forms for over ten years. Yet the current ARM capabilities as embodied in Oracle Revenue Management Cloud (“ORMC”) are modest at best. ORMC is part of the ERP Cloud and loosely integrates with the E-Business Suite (EBS) and Oracle Financials Cloud. Integration across the Oracle “clouds” or to outside systems is uneven and even basic integrations (e.g., ORMC to Order Management Cloud) are not a given. As a niche application within the Oracle universe, ORMC has not received the attention, resources or investment on par with its competitors or other parts of the Oracle portfolio. Smaller, more agile competitors are increasing their functionality and price/performance lead vs ORMC. Extremely profitable, Oracle has a vast global channel and is one of the most recognizable global brands. Given Oracle’s current focus on profitability and fragmented approach to product management, ORMC’s near-term trajectory is unlikely to change.
USE CASE: Committed Oracle finance customers willing to engage professional services resources to create a highly tailored solution.
COMPANY DESCRIPTION: Oracle is a recognized leading global provider of enterprise IT solutions.
COMPETITORS: Aptitude, SAP, Softrax, Workday, Zuora
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities.
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
For additional information, to purchase a subscription or to schedule a confidential consultation, call +1 888-801-3644 or visit  
Attachments: (For Subscribers)
FileSubscriber InformationStore price
Download this file (MGI Research Tech Co Rating ORCL ARM 2019-08-22.pdf)MGI 360 Ratings - Oracle Revenue Management Cloud in Automated Revenue MgmtSubscribe & receive unlimited access to every note. Sign Up. Initial registration is free and includes one free research item. Register Now.Not Available