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MGI 360 Ratings - Oracle in Configure-Price-Quote (CPQ)

MGI 360 LogoSUMMARY: We are initiating coverage of Oracle in the Configure-Price-Quote (CPQ) market with an MGI 360 Rating of 59 and a Neutral outlook.

OPINION: Oracle CPQ Cloud (f.k.a. BigMachines) has a broad list of functional capabilities that fit well with the needs of large complex manufacturing and other performance-demanding enterprises such as high-tech and telecom. Oracle has a strong team of configuration experts with deep experience in numerous implementations. CPQ Cloud integrates with Oracle's E-Business Suite, Order Management Cloud, Sales Cloud, and Commerce Cloud as well as with Microsoft Dynamics and Salesforce. Capabilities such as visualization and advanced pricing are covered via partners. The product is complex to implement, relatively expensive to deploy (TCO) and can be challenging to use. In short, its capabilities are broad, complexity is high, and agility below average. We estimate a customer base of approximately 600 accounts within mostly Oracle-centric companies. 

USE CASE: Complex manufacturing and other mission-critical applications that require close integration with other core Oracle applications within large global organizations.

COMPANY DESCRIPTION: Oracle Corp is a dominant supplier of software, hardware and services to Global 2000 organizations worldwide. The company entered the CPQ market through the 2013 acquisition of BigMachines from Vista Equity Partners. Original BigMachines business was founded in 2000. The product has been re-branded as Oracle CPQ Cloud.



MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities.

The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:

  • PRODUCT: How strong is the product competitive position?
  • MANAGEMENT: How competent and experienced is the management team?
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable?

Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.


MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).

For additional information on research coverage of Configure-Price-Quote (CPQ), please see Key Issues in CPQ Research.

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