OPINION: JustOn offers a native Salesforce.com-based billing automation product with a great deal of functionality packed into a tool that can be rapidly implemented. The company is currently led by its founding team. Its sales channels and strategy are still evolving, but JustOn has already developed a loyal following among customers in media, digital services, real estate, and other sectors.

USE CASE: Companies with revenues less than $100 million with medium complexity in billing requirements, 5-10 thousand invoices per month, and requirement for seamless integration into accounting and sales automation systems. There is no prerequisite for a prospect to be a current Salesforce.com customer. JustOn is likely to appeal to EU companies that need to support an evolving mix of subscription, usage, and tiered pricing models with limited or no IT resources. Implementation cycles range from days to a couple of weeks.

COMPETITORS: BillWerk, ChargeOver, Chargify, Fusebill, SFDC, Zuora (in larger clients)

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