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MGI 360 Ratings - goTransverse in Billing Management Dec 15 2016

We upgrade the MGI 360 Rating of goTransverse (goT) in the Billing Management market from 53 (Feb 2016) to 56 and re-iterate Positive outlook.

Opinion: goTransverse has notched several high profile competitive wins including GE, eBay (Classified Marketplace Europe) and others. Increased management score (up to 70 from 68) reflects new hires and a more experienced and cohesive team. Product has received an upgrade in the Fall of 2016 (Product up to 65 from 64). Partner ecosystem is beginning to generate high value leads. Brand visibility and deal participation are improving (Marketing: 53 to 55). Finance rating is 49, - largely influenced by the still modest revenue pool. Sales execution is improving (Channel score up to 40), but size of the channel is still a constraint. Customer feedback has been consistently positive so far.

Action: Companies seeking sophisticated monetization and financial management functionality beyond simple subscriptions should shortlist goTransverse.

About the Company: GoTransverse cloud-based billing solution aims at organizations with a wide array of billing scenarios - from B2C subscriptions to complex B2B usage scenarios involving a mix of digital and physical goods. The TRACT product can be configured as either purely a rating/billing platform or as a full A/R sub ledger system. Senior management hails from the traditional on-premise, high volume, complex telecom billing companies, and brings domain expertise in billing, revenue recognition, and enterprise-scale processes and systems. The company has raised approx. $50 million to date and employs 75 people in Austin, Tx.

Competitors: Aria Systems, Zuora, Monexa (Netsuite), Oracle BRM, SAP Hybris Billing, Ensim, Billing Platform, Metratech (Ericsson)


About MGI 360 Ratings

MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional Investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities.

The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:

  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success
  • FINANCE: Is the company growing and profitable.

Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.

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