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MGI 360 Ratings - Ericsson ECB in Billing Management SEP 25 2018

MGI 360RATING UPDATE: We are reducing the MGI 360 Rating of Ericsson Enterprise & Cloud Billing (ECB - formerly MetraTech) rating from 49 to 47 and re-iterate a NEUTRAL outlook.
 
OPINION: After the acquisition of MetraTech by Ericsson on July 29, 2014, ECB has seen an erosion of its competitive market position. Outside of telecom and transportation infrastructure projects, the product is rarely considered a finalist in competitive evaluations. Absence of effective marketing has led to diminished brand value and visibility. ECB has experienced some customer attrition and key staff turnover, but has been able to largely keep the original installed base of clients. Lack of a true cloud solution and a slow pace of modernizing the product and its marketing, has put a damper on growth. We estimate ECB revenue growth as flat. The company expects to start field testing a SaaS version of ECB in December 2018. The company has introduced a revenue recognition capability packaged as a feature. It is also in the process of updating the product UX.
 
USE CASE: Existing ECB customers with a working solution covering business models with little or no change and committed Ericsson accounts primarily in telecom/IoT scenarios.
 
COMPANY DESCRIPTION: Ericsson Enterprise and Cloud Billing (ECB) provides billing solutions for mid-size and large organizations. ECB used to possess some of the deepest domain expertise in the billing software market. ECB has managed to retain its installed base in a range of industries such as cloud infrastructure, financial services and transportation. Post acquisition, Ericsson retired the cloud version and the ECB product has not kept pace with advances in agile billing. Ericsson still has the potential to gain a meaningful position in the market. To do so requires a meaningful acceleration of financial investment and management commitment.
 
COMPETITORS: Amdocs, Aria Systems, Billing Platform, goTransverse, LogiSense, Oracle, SAP, Zuora
 
ABOUT MGI 360 RATINGS
 
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
 
* PRODUCT: How strong is the product competitive position
* MANAGEMENT: How competent and experienced is the management team
* CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
* STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
* FINANCE: Is the company growing and profitable
 
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
 
ABOUT MGI RESEARCH
 
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
 
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