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MGI 360 Ratings: Amdocs Optima in Billing Management AUG 1 2017

MGI 360 Logo INITIAL RATING: We initiate coverage of Amdocs Optima in the Billing Management market with an MGI 360 Rating of 56 and a Neutral outlook.
OPINION: Amdocs Optima solution offers a lot of functional depth with capabilities for real-time billing, session control for pre-paid usage scenarios, hierarchy management, invoice customization and global 24/7 support. Optima is offered in an on-premise, hosted (Amdocs or AWS) and multi-tenant cloud flavors. Cloud adoption has been modest so far. The Optima division is striving to make a transition to balance its core telecom strength with new digital business opportunities - this remains a challenge. Customer references are difficult to come by even though the overall list is broad and diverse. Low growth holds back the Finance score while the Channel score benefits from Amdocs scale and geographic presence. Details of the score and peer benchmarks are contained in the research note attached below.
USE CASE: Mid to high volume billing with real-time or quick time requirements, medium to high complexity, low to medium agility and rate of change. Working prototypes can be enabled quickly while full implementations are 9+ months.
COMPANY DESCRIPTION: Founded in 1982 in Israel, Amdocs the parent company of Amdocs-Optima is a near $4Bil revenue business with over 25,000 employees world-wide. Amdocs Optima grew out of acquisitions of billing vendors Comverse and Kenan. The product is focused on both mid-market telecom providers and digital subscription revenue opportunities and since the acquisition was updated to support cloud deployment. We estimate the Amdocs Optima to be a $375Mil+ annual revenue and mid to high single digit growth. This rating focuses on Amdocs Optima outside telecom. The parent company owns numerous other billing platforms including recently acquired Vindicia.
COMPETITORS: Ericsson, RedKnee, NetCracker, Huawei, SAP Hybris, Oracle, goTransverse, Billing Platform, Aria Systems, Zuora
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable.
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is
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