MGI Research

Wednesday, Oct 23rd

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How Can Marketplaces Achieve Frictionless Monetization

To retain relevance and avoid disintermediation, marketplaces strive for frictionless commerce but achieving this goal is challenging with the current set of monetization tools.
Frictionless commerce - an ability to conduct seamless, digitally-enabled, barrier- and fraud-free business amongst businesses and consumers is a goal of every large e-commerce marketplace provider. Marketplace participants are no longer content being restricted to one-time transactions and seek to enable a more complex selling capability including support for subscriptions to digital and physical offers, usage and sales of hybrid offerings that combine physical and digital goods and services. To achieve this nirvana-like objective, marketplaces will be forced to modernize their monetization capabilities including investment into billing, payments capabilities, and inject greater speed and agility across the entire spectrum of monetization capabilities. We expect marketplaces to begin to adapt key concepts of Agile Monetization Platform (AMP) to fit the needs of large scale e-commerce environments.
This research note provides an assessment of agile monetization capabilities and gaps for leading marketplaces including Amazon, eBay, Uber, Etsy, Alibaba and Shopify. The focus is on the Seller’s experience across a spectrum of B2X contexts.
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