MGI Research

Friday, Nov 27th

Last update03:17:28 PM GMT

Thinking Outside the Box in Agile Monetization

Proactive Revenue ManagementHow can organizations transform passive post-transactional revenue management into an advanced proactive and predictive capability?


Increased emphasis on agility in finance and sales operations is often seen strictly through the prism of increased speed metrics such as time to market and time to revenue. Yet, equally important in this context are the ability to rapidly create new capabilities from existing functions. This requires that organizations unpack the capabilities contained in the traditional “functional boxes”. In this research report we discuss how creating new capabilities of components of existing finance automation solutions can help organizations create proactive revenue management capability with a direct and immediate impact on both topline growth and bottom line profitability. Specifically, we highlight the concepts of proactive revenue management and revenue and margin radar. 

Key Issues

  • How will advances in microservices impact innovation in finance automation?
  • What are the new disruptive product capabilities that can help finance improve strategic outcomes?


In order to create real competitive differentiation with monetization, organizations will need to think in terms of combining atomic functions of individual services from a variety of products into new, often proactive capabilities to simulate and predict revenue and profitability before a proposal is submitted and order is accepted. Revenue Radar and Margin Radar are two conceptual capabilities that leverage elements of CPQ, Agile Billing, Automated Revenue Management, Financials.

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