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MGI 360 Ratings - Workday in Automated Revenue Management Sep 17 2019

MGI 360 LogoSUMMARY: Initiating coverage of Workday Revenue Management (WFM) with an MGI360 Rating of 63 and a POSITIVE analyst outlook.
PRODUCT: Workday Revenue Management
OPINION: Workday scores above its peer group in all categories of the MGI 360 Rating. Its revenue recognition capability is solid, the leadership team is experienced and mature, its channels are broad and effective and backed by a realistic marketing strategy. Workday Revenue Management functionality has a track record of continuous improvement and received sustained and increasing investment.
USE CASE: Use Case: Mid-market to large enterprises seeking revenue scheduling and automation functionality from a single, multi-tenant cloud vendor.
COMPANY DESCRIPTION: Workday (NASDAQ:WDAY), a leading cloud-based business platform with an expanding set of integrated corporate applications including capabilities for Financials, Human Capital Management (HCM), Payroll, Professional Services Automation (PSA), Analytics and Planning as well as solutions for the higher education market and other strategic verticals. The company was originally formed by the team that founded and grew Peoplesoft (now part of Oracle Corp). Company strategy has been to focus on people and services-oriented businesses in the mid to large enterprise markets in North America, Europe and Asia.
COMPETITORS: FinancialForce, Oracle, Oracle-NetSuite, SAP, Zuora
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
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