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MGI 360 Ratings - SAP-RevSym in Automated Revenue Management

MGI 360 LogoSUMMARY: We initiate coverage of SAP RevSym in Automated Revenue Management (ARM) market with MGI360 Rating of 55 and a NEUTRAL outlook.
 
OPINION: SAP currently offers two ARM solutions; RevSym, a multi-tenant cloud solution, and RAR, a single-tenant offering. This rating covers the RevSym product, as it currently receives a reasonable share of SAP investment. The RevSym product has been in the market for about three year with a few owners, under the leadership of SAP, sales are increasing. RevSym benefits from a founding team with deep roots in revenue recognition and a cloud-first architecture. Growth is above market average, albeit off of a very small installed base. The first wave of mainstream go-lives took place this year. RevSym is gradually growing (moving / expanding) into its promising early vision. Although it is owned by SAP, prospects should evaluate the product on a completely stand-alone basis and recognize that overtime the technology base will edge toward the SAP’s road to HANA and SAP’s Intelligent Enterprise. Over time SAP will need to address the convergence of RevSym and RAR which supports HANA and continues to get investment and customers.
 
USE CASE: Mid-market enterprises seeking public cloud-based, stand-alone revenue scheduling and automation functionality
 
COMPANY DESCRIPTION: SAP SE [NYSE: SAP] is a leading global provider of enterprise software solutions. SAP completed the acquisition of Callidus Software in April 2018. Callidus had acquired RevSym less than 12 months prior. SAP maintains a global sales and marketing presence.
 
COMPETITORS: Aptitude, Oracle-NetSuite, Softrax, Workday, Zuora
 
ABOUT MGI 360 RATINGS
 
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities.
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
 
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable
 
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
 
ABOUT MGI RESEARCH
 
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
 
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