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Friday, Dec 06th

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MGI 360 Ratings - SaaS Optics in Automated Revenue Management

MGI 360 LogoSUMMARY: We initiate coverage of SaaSOptics in the Automated Revenue Management market with an MGI 360 Rating of 54 and a NEUTRAL outlook.
 
OPINION: Launched as a recurring revenue analytics and dashboard product smartly integrated into Intuit QuickBooks, SaaSOptics has consistently executed and expanded its product roadmap and overall business. Company has grown in all key areas – revenues, channel, engineering, and vision, and is moving into broader monetization capabilities (e.g., billing) beyond its ARM core. Customer and partner satisfaction is high. Company is constrained by the breadth and depth of its distribution channel. Emerging growth companies looking to scale their finance operation without having to make a major investment should consider SaaSOptics. 
 
USE CASE: SaaS companies under $100 million using Intuit financials and with low to moderate business complexity.
 
COMPANY DESCRIPTION: Atlanta-based SaaSOptics is rooted in As-a-Service analytics and reporting with emphasis on full-cycle subscription management. With venture financing, the company has reached the next level of maturity, delivering growth and customer success.
 
COMPETITORS: Financialforce, Oracle-NetSuite, Sage Intacct, ARM functionality from mid-market billing vendors – e.g., Fusebill, Chargebee, Chargify, and Zone.
 
ABOUT MGI 360 RATINGS
 
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
 
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable
 
 
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
 
ABOUT MGI RESEARCH
 
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
 
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