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MGI 360 Ratings - Recurly in Billing Management SEP 25 2018

MGI 360 RatingsRATING UPDATE: We are raising the MGI 360 Rating of Recurly to 53 and maintain a NEUTRAL outlook.
OPINION: The company has improved its scores in the areas of Product, Strategy, and Finance, while holding steady in the areas of Management and Channels. Ideal use case: Recurly is best suited for high volume, low complexity B2C subscription billing scenarios that have little or no change. Users that want to quickly stand up a billing capability that can process credit cards and provision the end customer at scale will find this solution attractive. Its payments capabilities are expanding, with more services oriented towards increasing authorization rates and helping customers lower churn. PCI compliance and partnerships with Kount and Adyen are positive developments. While not the most feature-rich billing solution, Recurly continues to be one of the fastest subscription billing product to stand up with little or no IT involvement.
USE CASE: B2C organizations with pure digital recurring business models with sophisticated analytics and payment management requirements with billing revenue range $25Mil to $250Mil.
COMPANY DESCRIPTION: Headquartered in San Francisco and with a growing operation in Colorado, Recurly focuses on high volume B2C and low/no touch B2B companies that want an affordable subscription billing and payments engine. The company claims over 2500 customers and more than 175 employees. It distinguishes itself around a simple UX and its rapid implementation time – qualities that are attractive to emerging growth companies with limited resources and business units inside of larger organizations that seek to move faster than traditional IT allows.
COMPETITORS: Chargebee, Chargify, ChargeOver, CheddarGetter, Fusebill, Stripe, Zuora
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
* PRODUCT: How strong is the product competitive position
* MANAGEMENT: How competent and experienced is the management team
* CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
* STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
* FINANCE: Is the company growing and profitable
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
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