OPINION: Recurly has made steady progress in core product enhancement and extending its footprint into complementary areas of payment management, fraud prevention, subscriber management, and analytics. The release of JavaScript development libraries helps Recurly tap into the audience addressed by Stripe. Recurly’s sales channels remain relatively small, and its partner ecosystem has stayed underdeveloped as competition in the SME/B2C agile billing market is increasing. Nevertheless, the company has made steady progress in customer retention and improved its functional capability and integration profile. Rating details and the company’s benchmark versus its peer group is in the research report attached below.
USE CASE: B2C and some B2B credit card-focused customers with billable revenues of $10-$500 million that seek a simple, medium to high-volume subscription management tool with a limited amount of pricing/billing complexity that is easy to implement by non-technical users and offers PCI compliance. For teams with technical experience, Recurly offers the promise of agility in development and relatively rapid time-to-market.
COMPETITORS: ChargeOver, Chargify, CheddarGetter, Fusebill, Zuora
