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MGI 360 Ratings - Oracle BRM in Billing Management SEP 25 2018

RATING UPDATE: We re-iterate the MGI 360 Rating of Oracle BRM in the Billing Management Market at 59 and maintain a Neutral outlook.
OPINION: Product score increased from 10.76 to 10.95 as Oracle continues to make investments in its Monetization Cloud – its version of an agile monetization platform (AMP) derived from a single-tenant version of BRM with a UX facelift. Overall, the OMC/BRM momentum is lagging in pace and substance and field research indicates concern in BRM customer base. Time and cost to implement remain challenging. A transformation of BRM into a cloud-native agile monetization solution over the next 24 months is a low probability scenario. Management score fell from 13.05 to 13.01. Channel score is unchanged at 15.49. Strategy score fell from 9.57 to 9.43 as BRM brand continues to lose visibility. Finance score is down from 10.57 to 10.49 reflecting lack of top-line growth.
USE CASE: Simple subscription within existing Oracle accounts; organizations looking to gain early-adopter status. BRM customers satisfied with their combination of price and functionality should monitor OMC progress. Enterprises needing an agile solution with moderate to sophisticated requirements today need to consider alternatives.
COMPANY DESCRIPTIONOracle Corp is a dominant supplier of software, hardware and services to Global 2000 organizations worldwide. The company entered the Billing Management market through an acquisition of Portal Software in 2006. Oracle Billing and Revenue Management (BRM) solution is targeted at Communications Service Providers (CSPs), large enterprises in industrial, high-tech and utility companies. A separate offering - Oracle-NetSuite SuiteBilling (rated separately) incorporates elements of original Monexa billing engine.
COMPETITORSCompetitors for Oracle Billing and Revenue Management (BRM): SAP Hybris Billing, Zuora, Aria Systems, goTransverse, BillingPlatform, Ericsson, Amdocs, BluLogix, RecVue
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
  • PRODUCT: How strong is the product competitive position
  • MANAGEMENT: How competent and experienced is the management team
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
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