OPINION: Oracle BRM’s Product score increased from 10.76 to 10.95 as the company has continued investment in its Monetization Cloud–Oracle’s version of an agile monetization platform (AMP) derived from a single-tenant version of BRM with a UX facelift. Overall, OMC/BRM falls short in momentum and substance, and field research indicates concern in the BRM customer base. Implementation time and cost remain challenges, and a transformation of BRM into a cloud-native, agile monetization solution over the next 24 months is a low-probability scenario. The solution’s Management score fell from 13.05 to 13.01, its Channel score remains 15.49, and its Strategy score fell from 9.57 to 9.43 as the BRM brand continues to lose visibility. It’s Finance score is also down from 10.57 to 10.49 reflecting lack of topline growth.
USE CASE: Existing Oracle customers opting for simple subscription and organizations looking to gain early-adopter status. BRM customers satisfied with their combination of price and functionality should monitor OMC’s progress. Enterprises needing an agile solution with moderate to sophisticated requirements today need to consider alternatives.
COMPETITORS: Amdocs, Aria Systems, BillingPlatform, BluLogix, Ericsson, goTransverse, RecVue, SAP Hybris Billing, Zuora
