OPINION: The increase in rating reflects a new, more seasoned management team as well as a stronger focus on sales and strategy. Acquired by an investor group in 2016, Chargify is undergoing a complete overhaul. Previously run as a virtual business, operations (sales, marketing, engineering, and support) are now centered in San Antonio, TX. Chargify’s new management is aiming at B2C and B2B customers offering integrations including Quickbooks Online and Salesforce and working towards an update for Xero. The company has been consistent in its execution through considerable internal change and extension of the product footprint. A gap between the market perception of Chargify’s product and its true capabilities remains, and sales and marketing are still a work in progress. Execution should see further gains as the new team and processes settle in. Rating details and the company’s benchmark versus its peer group are in the research report attached below.
USE CASE: SMBs with or without IT resources that need a billing, dunning, reporting capability for low to medium complexity recurring revenue.
COMPETITORS: ChargeBee, ChargeOver, Fusebill, Oracle-NetSuite, Recurly, Zuora
