MGI Research

Friday, Nov 27th

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MGI 360 Ratings - BluLogix in Agile Bililng

MGI 360 LogoSUMMARY: We are initiating MGI 360 Rating of BluLogix with an initial score of 57 and a NEUTRAL outlook. 
OPINION: BluLogix provides an extensible all-in-one cloud-based billing and partner management solution aimed at multifaceted enterprises selling B2B and B2C offerings via a complex combinations of direct and partner channels.  The product provides a broad set of capabilities spanning mediation, rating, billing, invoicing, provisioning, order management, partner management, and a deep focus on revenue management. BluLogix will need to expand its management footprint and grow its channels to sustain its forward growth.  Despite its modest size, the company has been a consistent financial performer. 

USE CASE: Mid-size to $1Bil+ B2B, B2B2C organizations selling a medium to high complexity mix of digital and physical goods globally and in need of a comprehensive agile monetization platform capable of handling near real-time mediation, rating, billing, invoicing, revenue and margin management and forecasting, specifically in a complex multi-tier channel context. BluLogix focus industries include UCaaS/CSP, high tech, SaaS, healthcare, industrials, transportation, media and agriculture.

COMPANY DESCRIPTION: With roots in telecom industry, BluLogix expanded its functional footprint to support a number of sophisticated finance automation requirements. For most of its history, BluLogix has been operating largely under the radar while growing at significantly above average growth rate and maintaining a strict bottom-line discipline. Founders are seasoned industry veterans with track record in high-tech, telecom and channel operations. The firm has a staff of 55 with headquarters in the Washington, DC-metro area. The firm has received private funding at formation but has been self-funded since.

COMPETITORS: Amdocs, Aria Systems, BillingPlatform, Ericsson AB, Gotransverse, IDI Billing Solutions, Logisense, Oracle, RecVue,, SAP SE, Zuora
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities.
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
  • PRODUCT: How strong is the product competitive position?
  • MANAGEMENT: How competent and experienced is the management team?
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable?
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
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