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MGI 360 Ratings - Amdocs Optima in Billing Management SEP 25 2018

RATING UPDATE: We update the MGI 360 Rating of Amdocs Optima at 56 with a NEUTRAL outlook

OPINIONThe product offers a lot of functional depth with capabilities for real-time billing, session control for pre-paid usage scenarios, hierarchy management, invoice customization and global 24/7 support. Optima is offered in on-premise and hosted (Amdocs or AWS) flavors. The Optima division is primarily focused on Tier II/III telecom opportunities in emerging markets and periodically trying to compete for new digital business opportunities. Lack of a viable strategy outside of the core Amdocs telecom markets remains a challenge. This is evidenced by the scarcity of non-telecom customer references. Slow growth continues to hold back the Finance score while the Channel score benefits from Amdocs scale and geographic presence. Since the last update, the MGI 360 score for Optima remains the same, but leader's scores are rising.
USE CASE: Mid to high volume billing with real-time or quick time requirements, medium to high complexity, low to medium agility and rate of change.
COMPANY DESCRIPTIONFounded in 1982 in Israel, Amdocs the parent company of Amdocs-Optima is a near $4Bil revenue business with over 25,000 employees worldwide. Amdocs Optima grew out of acquisitions of billing vendors Comverse and Kenan. The product is focused on both mid-market telecom providers and digital subscription revenue opportunities and since the acquisition was updated to support cloud deployment. We estimate the Amdocs Optima to be a $375Mil+ annual revenue and mid to high single digit growth. This rating focuses on Amdocs Optima outside telecom. The parent company owns numerous other billing platforms including Vindicia.
COMPETITORSAria Systems, Billing Platform, Ericsson, goTransverse, Huawei, LogiSense, NetCracker, Optiva, Oracle, SAP, Zuora
MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities. 
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
* PRODUCT: How strong is the product competitive position
* MANAGEMENT: How competent and experienced is the management team
* CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
* STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
* FINANCE: Is the company growing and profitable
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
MGI Research is an independent industry research and advisory firm focused on disruptive trends in the technology industry. Through ratings, industry benchmarks, best practices groups, subscription research, market forecasts, advisory engagements, industry studies and conferences, MGI Research helps clients identify opportunities for reducing IT costs and minimize technology risks. MGI Research analysts work closely with business and technology organizations to help make timely go/no-go IT investment decisions, optimize vendor relationships, and create practical strategies for new initiatives in agile billing, payments management, order management, CPQ, contract lifecycle management and other elements of agile monetization platform (AMP).
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