MGI Research

Monday, Jun 01st

Last update02:48:16 AM GMT

How to Scale Monetization Globally

Globe InternationalNearly every business publication or management consultancy tells their audience that global markets are the way to riches. 

We agree – expanding a business into international markets is a solid strategy. In practice though, reaching into global markets exposes and tests the limits of monetization capability for most companies. This applies to billing international clients, managing global revenue recognition, collecting taxes, administering local payment methods, harmonizing pricing, providing support across time zones and language and cultural barriers and staying in compliance with local regulatory mandates. This research report examines the best practices that a company needs to adopt in order to successfully expand its digital monetization to global markets.  It also introduces a 17-point global monetization assessment framework (Global Monetization 17 or GM17) to help organizations benchmark and self-assess their readiness for global commerce - online and offline.

 

KEY ISSUES

  • What are the key monetization challenges for global business expansion?
  • What are the best practices for scaling monetization globally?
  • How can organizations manage and measure their global monetization operations?

 

This research report examines 17 key categories of global monetization assessment in areas ranging from international language support, payment processing and billing to global revenue recognition, order management, risk and supplier management among others. Over 50 key evaluation criteria are highlighted.

BOTTOM LINE

Scaling Monetization for global business expansion can help organizations accelerate topline growth, improve profitability and boost customer satisfaction. Organizations should not assume that domestic monetization practices can be translated into international contexts with small incremental changes. Success in global Monetization requires local knowledge and global best practices, careful planning, agility and strong partnerships with key suppliers of technology tools and services. The Global Monetization 17 Point Capability Assessment Framework (GM17) can be a starting point for a realistic self-assessment and creation of an action plan.

For additional information or to speak with an analyst, contact MGI Research at +1.888.801.3644 or via em-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  

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