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How to Optimize the 2011 Calendar Year End for IT Dealmaking?

Posted by MGI Research
MGI Research
MGI Research Analyst Team
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on Tuesday, 15 November 2011
in IT Deal Negotiation

In the IT deal negotiation universe, end of year (EOY) is a critical time for negotiation. This year, the EOY activity is focused on three key topics:

  • Cloud (SaaS solutions),
  • Mobile applications and
  • Business intelligence / analytics – BIG data.

With those phrases being the battle cries, the war wages on between Oracle and SAP with each company fighting to gain critical revenue and increase market share.  This provides CIOs with the perfect market opportunity for a very productive EOY negotiation cycle.

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