Discussion of practical issues affecting monetization of new digital business models and the role that monetization and billing tools play.

Panelists

• Frank Jones - Executive Director of Kaplan Test Prep,
• Peter Chase - Co-Founder and SVP of Scribe Software
• Arvind Komarla - Director of Global Payments Technology, eBay
• Ted Wiethop - CFO, Adeptia
• Bob Feghali - CIO and till recently Head of SMB Digital at Pitney-Bowes

Moderator

• Andrew Dailey, MGI Research

2014 Billing Innovators Summit East

Oct 23rd 2014

The New York Academy of Sciences

Jesse Mar Chun of Concur Technologies discusses the role of integrated monetization teams in a recent implementation of a new Quote-to-Cash process at Concur.

On Nov 13th MGI Research is hosting an intensive half-day, invitation-only “21 conference” focused on technology and business innovation in SaaS.

While much of the focus of SaaS is on services that are driven off a browser, there is nothing inherent in the model that prohibits programmatic access to structured web services with a defined business functions. We are begininng to see an evolution of a market for complex business functions offered on a web as a service. One of such services is Monetization, i.e. ability to perform complex calculations over the web for functions such as billing, sales compensation, benefit/pension calculations, complex revenue splits, etc. etc. Examples in the business world abound and range from stock exchange transactions to cell phone billing to sales commissions for complex products.

In the past such processing was largely handled by programs embedded inside monolithic ERP products or custom coded by enterprises. In both cases, the cost for anything robust was prohibitive for most small and medium sized businesses. Now, with a cloud-based offering, many midsize and some small firms will have access to very flexible calculation capabilities.

One of the companies focused in this space is MetraTech. We recently hosted the CEO of MetraTech Scott Swartz for a 20 Questions session during which we discussed the merits of this emerging opportunity.