Amazon’s Huge Cloud Lead – Looking for #2
Road Notes – Amazon re:Invent Conference in Las Vegas, Nov. 11-14, 2013
The re:Invent conference, Amazon’s annual gathering of its cloud computing customers, prospects, and partners, has become the barometer of industry adoption of cloud computing. It’s become a massive event, hosted in Amazon’s distinct style, and underscores Amazon’s lead in the nascent, but growing market for cloud-based IT services. Organizations of all sizes are looking at Amazon, and practical hurdles limit the path of adoption. The success of the event also highlights the lack of a clear #2 player in the market. This is a real issue for competitors, because there is ample room for Amazon to improve its messaging and sales pitch.