We upgrade the MGI 360 Rating of goTransverse (“goT”) from 50 (Sep 2015) to 53 and re-iterate the outlook as POSITIVE.
The increase stems from incremental senior additions to management team (Management: 67 to 68), improved execution in product and ecosystem as well as a far stronger feedback from customer references (Product: 58 to 64), improvements in brand visibility and deal participation (Marketing: 50 to 53). Finance rating holds steady at 45, - largely influenced by steady but still modest growth rate. Development of 3rd party partnerships increased the Channels score from 30 to 35. Sales execution is improving, but size of the channel is still a constraint and is a work in progress. We see improved execution and greater cohesion within the goTransverse management team and this has translated into a number of notable new customer wins. Companies seeking sophisticated monetization and financial management functionality beyond simple subscriptions should shortlist goTransverse. Detailed MGI 360 Rating on goTransverse is avaiable to subscribers.
GoTransverse cloud-based billing solution aims at organizations with a wide array of billing scenarios - from B2C subscriptions to complex B2B usage scenarios involving a mix of digital and physical goods . The TRACT product can be configured as either purely a rating/billing platform or as a full A/R sub ledger system. Senior management hails from the traditional on-premise, high volume, complex telecom billing companies, and brings domain expertise in billing, revenue recognition, and enterprise-scale processes and systems. The company has raised approx. $50 million to date and employs 50 people in Austin, Tx, and 20 people in offshore development.
Competitors: Aria Systems, Zuora, Monexa/Netsuite, Oracle BRM, SAP Hybris, Ensim, Billing Platform, Metratech/Ericsson
About MGI360 Ratings: MGI 360 Ratings is a comprehensive system for evaluating technology companies. IT organizations use MGI 360 to track suppliers, assess purchasing risks and identify promising new vendors. Vendors utilize MGI 360 to track their markets and evaluate partners. Institutional Investors use MGI 360 for independent assessment of tech companies. MGI 360 ratings help lower costs, save time, reduce risks, and identify new opportunities.
The MGI 360 ratings are on a scale from 0 to 100 and reflect company opinions of MGI analysts in five key areas on a scale of 0 to 20:
- PRODUCT: How strong is the product competitive position
- MANAGEMENT: How competent and experienced is the management team
- CHANNELS: Does the company have a sales capability and channels needed to bring products to market
- STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success
- FINANCE: Is the company growing and profitable.
Each of these key criteria is subdivided into numerous sub-categories. In total, over 149 criteria are combined to generate an MGI 360 rating in each specific market space. Companies can have one or more MGI 360 rating - one for each market. MGI 360 ratings are revised as important developments occur. While the MGI 360 rating process is comprehensive, this scoring system is not meant to be a predictor of company solvency, liquidity, absence of accounting fraud or stock performance. Access to MGI 360 Ratings is by subscription.
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